Naureen has 7+ years experience in Consumer Research. Sectors Worked in for various sectors consumer research like Financial institutions, Pharmaceuticals, Media, Automotive sector, Durables, FMCG, telco etc.
Type of Studies Done: Brand Health Assessment, Mystery Shopping Studies, Customer Satisfaction Survey, Usage & Attitude Study, Product Placement Test, Employee Satisfaction Survey, Effectiveness of Value Proposition, Product perception Study, Media Effectiveness Study, Relationship Strength Index, HUT, NPS, Car Clinic etc.