About Us

WE ARE DEDICATED TO MAKE YOUR BUSINESS RUN FASTER, BETTER AND SMOOTHER THAN EVER
About us

120+

Permanent Workforce

Insight Metrics has been set up by the some of the most experienced marketing research professionals of the country who worked for leading MNCs.

1000+

Experienced Freelancers

In addition to our permanent team that brings to bear decades of experience in numerous consumer measurement projects with field presence across the country, we are working with 1000+ experienced freelancers.

30+

Clients working with us

Our Client Servicing team has the most experience in Bangladesh. Team of researchers with experience across industries working for top companies in numerous studies for Consumer, Retail & Social Research.

25+

Categories tracked

Insight Metrics is currently tracking 25+ FMCG categories in Bangladesh and procured Nielsen Backdata to continue Retail Audit Panel.

1 Lakh+

Interviews conducted

Over it’s journey of 2 years Insight Metrics have conducted more than 1 Lakh interviews for various Consumer and Social research. Additionally IM is also regularly conducting FGD, IDI, CHV and other forms of Qualitative research for it’s clients.

OUR MISSION

We strive to support our clients in taking better and faster business decisions with diversified and actionable marketing research insights and services.

 

OUR VISION

To be the most admired & reliable one stop marketing research solution provider in the country.

 

OUR VALUES

Respect for people, integrity, sincerity, reliability and confidentiality.

 

OUR COMMITMENT

We differentiate ourselves from competition by discharging timely and quality services to our clients in the most efficient, reliable and professional manner. We believe in partnering our customers to support their business growth in the market place.

 

OUR AFFILIATIONS

We have partnered with one of the oldest and reputed marketing research companies in South Asia, ORG (Operations Research Guild) for the Data Science & Data Processing support for retail services in Bangladesh. Our partners from ORG team come with more than 40 years of expertise in Retail Audit. Our team comprises of the members from same team who established the first Retail Audit Panel in Bangladesh in 1996.

 

OUR STRENGTH IN FIELD

Our field operations team with 100 +permanent people and access to 1000+ freelancers who bring decade of experience in Marketing Research to conduct any national label survey with quality & efficiency.

 

OUR CLIENT SERVICING TEAM

Our Client Servicing team has years of experience in Bangladesh Marketing research to understand client need. Team of researchers with experience across industries working for the top companies in numerous studies.

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