Quantitative
- Advertisement testing
- Brand Health Study
- Brand Launch Monitoring
- Brand Tracking Study
- Consumer Tracking Study
- Customer Satisfaction & Loyalty Research
- Employee Satisfaction Research
- Net Promoter Score Tracking
- Segmentation Study
- Usage & Attitudes Study
- Product test/concept test/pack test
Qualitative
- Ethnographic Research
- Focus Group Discussions
- In-Depth Interviews
- Mini-Group Discussions