12+ Years of Retail & Consumer Research experience working in Nielsen, GfK & Kantar. Experience in major MNC & Local accounts for leading Tobacco, FMCG and Handset companies for a wide range of projects. Experience includes Retail Audit Establishment, Custom Retail Research, Household panel, Consumer Tracking Study, Product Test, Ad Test, Shopper study, in-store execution check etc and providing actionable insights through fact based consultancy. He is a researcher passionate about finding innovative and creative solutions to complex business problems.