Rubaiyat has over 12 years of experience in both market and social research, spanning across Australia and Bangladesh. She has a strong track record, and extensive credentials, working across multitude of industries including FMCG, Automotive, Entertainment, Education, Telecommunication, Banking and Insurance, Energy, Chemical products and Transport. With a strong academic background, Rubaiyat specializes in Research Methodology, with a particular focus on Branding and Customer experience research. More broadly, she has vast experience across Campaign evaluation, Market segmentation, Customer usage and awareness, Market equity analysis, Product testing and Brand launch studies. She is heavily committed to making insights actionable and relevant for clients by linking data to economic conditions and current trends along with client’s marketing and media spend in order to provide a story-based actional insight.