At Insight Metrics, we provide comprehensive retail insights to empower your business decisions. Our services cover a wide range of analytical needs, including Retail Audits and a full Retail Census to give you a clear picture of the market. We specialize in Channel & Go-To Market Research and Distribution Analysis to optimize your strategy, while our Compliance Audits and Product Quality Audits ensure your operations meet the highest standards. Additionally, we offer In-store Activation Checks, Price & Promotion Tracking Studies, and thorough Retail Landscaping to help you understand your competitive environment and maximize your in-store presence.
Unleash the power of your brand with our consumer insight solutions. We dive deep into the heart of the market, helping you understand consumer behavior at every stage of the product lifecycle.
Our quantitative approach provides the hard data you need to make informed decisions. We offer cutting-edge Advertisement Testing to ensure your campaigns resonate, Brand Health and Tracking Studies to monitor your market position, and Customer Satisfaction and Loyalty Research to build lasting relationships with your audience. We also provide Product/Concept/Pack Testing to refine your offerings before they even hit the shelves.
Uncover consumer motivations, emotions, and perceptions through human-centric research.
For a more intimate understanding, our qualitative expertise brings consumer stories to life. Through Ethnographic Research, we observe how people interact with your brand in their natural environment. We facilitate vibrant Focus Group Discussions (FGDs) and insightful In-depth Interviews (IDIs), and even conduct Mini-group Discussions to uncover nuanced perspectives that drive your strategy.
Our development and policy insights are deeply grounded in the lived realities of citizens, ensuring that every recommendation is both relevant and impactful. We are also hands-on in program assessments and impact evaluations, bringing a strong focus on integrating gender and climate lenses across all our research to ensure inclusive and sustainable outcomes. Our ever-present on-ground team, combined with best-in-class data scientists, enables us to continuously monitor and understand the pulse of the population—providing insights that are timely, actionable, and rooted in real-world experiences.
With in-house expertise in policy design, we specialize in bridging the gap between citizens and policy or program interventions, helping you connect the dots with clarity and precision.
And many more...
Most team members bring in international agency experience and impeccable academic credentials.
Managing Director, Co-founder
In the past 2 decades , he has scanned the market like no one else. He is a mentor for the team and a trusted partner for your business.
Executive Director, Co-founder
3 decades of experience, worked in key positions for different National, Joint-venture and Multinational companies. He is an industry legend with strong foothold across the nation.
Director, Co-founder
With 14 years of experience under his belt, clients pour out their business problems with him as he always has a solution.
Director
With 18 years of blended experience in both commercial and policy side in international organizations, she brings in the big picture view you need before you zoom in.
Associate Director, Retail Insights
In the past 15 years, Monjur has worked with 20+ clients in 10+ industries to help them make sense of market data. He is the wizard who bridge your decisions with data.
Senior Manager, Consumer Insights
With 8 years of experiences ranging from brand health equity, communications design and new product launches, Tanzila is a technical expert who truly understands the nuances of your brand.
Assistant Manager, Qualitative Insights
Assistant Manager, Client Services
Assistant Manager, Client Services
Assistant Manager, Client services
Senior Executive, Client Service
Executive, Client Service
Jr. Executive, Client Services
Associate Director, Field Operations
Manager, Field Operations
Senior Executive, Field Operations
Senior Executive, Field Operations
Senior Executive, Field Operations
Senior Executive, Field Operations
Senior Executive, Field Operations
Senior Officer, Field Operations
Executive, Field Operations
Executive, Field Operations
Executive, Field Operations
Executive, Field Operations
Senior Manager, Data Operations
Manager, Data Operations
Manager, Data Operations
Senior Executive, Data Operations
Senior Executive, Data Operations
Executive, Data Operations
Junior Officer, Data Operations
junior executive, Data Operations
Senior Manager, Finance & Accounting
Senior Officer, Finance & Accounting
The primary objective was to collect target audience feedback on New Pack-1 and New Pack-2 against the existing pack to ensure they meet market needs and expectations. The study compared the designs on key metrics including first impression, brand compatibility, perceived credibility, and purchase intention.
The study employed a quantitative "Pack Test" survey method, engaging two groups: 515 Consumers and 50 Retailers. Data analysis involved statistical significance testing at a 95% confidence level and the use of Top 2 Box (T2B) scores.
New Pack-1 was the clear winning design, significantly outperforming New Pack-2 on metrics like aesthetics, perceived quality, brand trust, and resulting in significantly higher purchase intention. The key findings recommend implementing New Pack-1 but suggest addressing consumer feedback regarding insufficient information clarity.
To explore pricing perceptions, product preferences, and the potential for new services across the entire telecommunications ecosystem. Specific goals included understanding current usage behavior, pack preferences, brand strengths, and non-user needs and barriers.
A large-scale quantitative survey was conducted using a structured design with a sample size of 4,200 respondents. The sampling used a combination of random and quota methods, targeting a comprehensive audience including mobile users, broadband users, and non-users.
The client is the market leader but faces a key weakness in pricing and promotional offers compared to competitors perceived as better value. Findings revealed strong preference for combined voice/data plans, willingness to pay for convenience bundles, and actionable insights for non-user acquisition roadmaps.
The primary objective of this feasibility study was to provide a comprehensive, unbiased analysis of the technical, economic, legal, and operational viability of the proposed "Local Connect" mobile application. The study successfully determined if the necessary technology was available and affordable (Technical Feasibility), evaluated the projected costs versus the potential Return on Investment (Economic Feasibility), assessed the size of the target market and the competitive landscape (Market Feasibility), analyzed the organization's capacity and infrastructure to manage the app (Operational Feasibility), and identified potential risks to formulate a clear recommendation.0
The study followed a structured, seven-week phased approach beginning with Preliminary Analysis (Week 1) focused on stakeholder alignment and requirement documentation. This was followed by a Market and Competitive Analysis (Weeks 2-3), where user surveys (n=200) and focus groups were conducted alongside a detailed competitor mapping. Next, a Technical and Operational Assessment (Weeks 4-5) reviewed development options (e.g., React Native vs. Flutter) and assessed internal resource gaps. The process concluded with Financial Modeling (Week 6) to calculate key viability metrics like NPV and IRR, and a Final Synthesis and Reporting (Week 7) that created the detailed risk register and the ultimate Go/No-Go recommendation.
The successful completion of the feasibility study resulted in seven tangible deliverables, collectively forming the Final Feasibility Report. These outputs included the Executive Summary (providing the final conclusion), the detailed Market Analysis Report (documenting user demand and competitor SWOT analysis), the Technical Requirements Document (TRD), the detailed Financial Model Spreadsheet (with calculated ROI and NPV metrics), the Operational Readiness Plan, the comprehensive Risk Register (with mitigation strategies), and the Final Recommendation outlining the project's necessary next steps
The primary goal of this continuous retail audit was to precisely measure and track the in-market performance of a newly launched soft drink line across its key sales territory. The client sought to determine the weighted and numeric distribution coverage against core competitors, assess the compliance rate for mandatory Point-of-Sale (POS) material display, and track stock levels to identify critical supply chain issues contributing to Out-of-Stock (OOS) incidents. This research was essential to identify immediate tactical failures in execution and strategically realign sales and merchandising efforts to capture maximum market share within the initial launch period.
To achieve this, a robust, continuous retail panel audit was implemented over a three-month period utilizing a large, representative sample of 1,200 retail outlets. This sample was strategically balanced to include both general trade (small independent shops) and modern trade (supermarkets) across four major urban centers and six secondary towns. Data was collected through face-to-face Computer-Assisted Personal Interviewing (CAPI), combined with mandatory photographic evidence to verify merchandising execution, ensuring high data accuracy and validity. Key metrics continuously tracked included Numeric and Weighted Distribution, Shelf Share (measured by frontal count), and a calculated POS Compliance Score.
The audit's key findings highlighted several significant gaps in market execution that required immediate action. While the product line achieved a good 65% Numeric Distribution, its poor 38% Weighted Distribution confirmed a major failure to penetrate high-volume, modern trade stores, leading to substantial lost sales potential. Furthermore, the brand's average shelf share was a low 15% compared to the main competitor’s 28%, coupled with a severe POS material compliance rate of only 45%. Crucially, an average weekly OOS rate of 12% for the most popular SKU signaled serious inconsistency in the last-mile delivery and replenishment process. These actionable insights led the client to immediately adjust their strategy, shifting focus to high-volume store negotiation and integrating photographic compliance checks into their sales reporting.
The primary goal was to identify the best-performing new formulation and validate its potential for market success against the market leader.Specific objectives included determining the winning product from three samples and assessing the impact of the proposed brand name and celebrity endorsement.
A quantitative, monadic blind product test was conducted with 502 female respondents, current users of the market-leading brand.The study involved a 10-day at-home usage period followed by a second visit for post-usage feedback and evaluation of the branded concept.
One new formulation (TP1%) was identified as the clear superior winner, significantly exceeding the action standard on overall likability and purchase intention.The winning product was perceived as less sticky and lighter with a more pleasant aroma, and the branded concept increased purchase intention.
To comprehensively evaluate the two new thematic TV commercials (TVCs) to assess the campaign's outcomes and overall performance. Specific objectives included measuring appeal, communication effectiveness, brand fit, and impact on brand perception and purchase consideration.
A robust quantitative study was conducted via face-to-face CAPI interviews with a total sample size of 1100 respondents. The target group was 16-34 year-old males/females from SEC A/B/C in four major urban/semi-urban areas in Bangladesh.
Both TVCs were highly successful and well-received (scoring 4.3 and 4.4 out of 5 for likeability), with TVC 2 performing marginally better. The campaign positively shifted brand perception (83% of respondents) and encouraged 88% of competing brand users to consider Client.
The primary objective was to conduct a comprehensive Usage and Attitude (U&A) study to understand current domestic hotel booking market dynamics. This involved analyzing customer behavior, measuring brand health, and identifying key barriers preventing travelers from booking online.
A quantitative Usage and Attitude (U&A) study utilizing semi-structured questionnaires was employed for the research design. Data was collected via face-to-face Computer-Assisted Personal Interviewing (CAPI) from 683 respondents across major urban areas.
The key finding confirmed the client as the market leader with strong brand health and high loyalty among online users. It revealed that 25% of the market still prefers offline booking due to concerns over fixed prices, better discounts, and platform complexity.
To evaluate the impact and effectiveness of a multi-district digital literacy and safety initiative launched to empower vulnerable groups in Bangladesh.The goal was to assess changes in digital access, safety knowledge, and behavior among rural girls and marginalized youth.
A mixed-methods approach was used, combining a quantitative survey with 1,245 respondents from 11 districts and qualitative tools.Qualitative tools included Focus Group Discussions (FGDs), Key Informant Interviews (KIIs), and gathering personal impact stories from target groups.
The program effectively improved digital safety knowledge and behavior across marginalized groups, with 78% recalling password safety and 23% stopping password sharing.Support for internet use grew, with 92% reporting positive community attitudes, though challenges like reliance on family phones and financial barriers persist.
With a highly skilled nationwide field operations team and a network of 1000+ freelancers, we have the ground presence to conduct any national-level survey with quality and efficiency. Our field operations team has decades of experience in marketing research, allowing us to deliver reliable data from across the country.
Dhaka
28 permanent
field workers
Chattogram
15 permanent
field workers
Khulna
9 permanent
field workers
Rajshahi
10 permanent
field workers
Barishal
7 permanent
field workers
Sylhet
7 permanent
field workers
Mymensingh
4 permanent
field workers
Rangpur
6 permanent
field workers
Insight Metrics offers a wide range of research and advisory services, including Retail Insights, Consumer Insights, and Development & Policy Insights. Our solutions cover retail audits, distribution analysis, brand health tracking, customer satisfaction studies, ethnographic research, policy evaluations, and more—helping businesses and organizations make evidence-based decisions.
We serve a diverse set of industries including retail, FMCG, finance, telecom, healthcare, and development sectors. Our expertise also extends to supporting NGOs, government agencies, and international organizations with policy and impact evaluations.
Our leadership team brings over 80+ years of combined experience in market research and policy advisory. With more than 100 full-time staff, 15 in-house researchers and data scientists, and a strong nationwide field operations team, we ensure every project is executed with precision and insight.
We combine international agency experience with local market expertise. Unlike others, we maintain a large on-ground presence across Bangladesh through 1,000+ field experts, ensuring reliable nationwide data collection. We also integrate gender and climate lenses in our research to deliver sustainable and inclusive insights.
Yes. Every project is tailored to client needs. Whether you require a retail audit, product testing, customer loyalty research, or policy evaluation, our team designs customized solutions that align with your business goals and deliver actionable results.
Ready to transform your business with data-driven insights? We are here to help. Contact us today to discuss your specific needs.
+880 9606 111 212
+880 1311 930 805
contact@insightmetricsbd.com
